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Nationwide Internet Sales
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The first place serious buyers go when shopping for a new vehicle is the Internet. A new study by
JD Power and Associates found that of the 64% of new-vehicle buyers use the Internet while
shopping for a car
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, 88% will visit automotive Web sites before going into a dealership for a test
drive.
2
According to Julie Ask of Jupiter Media Metrix (JMM): “Nearly one in three new car purchases in
the U.S. will be an Internet-generated sale by 2006,” representing approximately 5.7 million cars,
or 32% of all new car deals.
Paul Taylor, chief economist with the National Automobile Dealers Association (NADA), agrees
that Internet sales are here to stay. "The Internet will continue to gain popularity as a device for
consumers to educate themselves about new cars and trucks," Taylor said. "Overall customer
satisfaction with the new car buying experience is up over the last two years and the Internet
is part of that achievement."
Because the Internet has liberated consumers from being geographical captives, mobility dealers should avoid the unrealistic belief that locals will automatically shop at their dealerships. Just as Internet leads can enable dealers to expand their sales territories, they also give dealers information on the vehicle buyers who are in their own back yards.
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Contact Information
Robert Baumgartner
Toll-Free:
800-809-3738
Phone:
847-923-9892
Fax:
847-985-0876
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Hours of Operation
| Monday: |
9 a.m. - 5:00 p.m. |
| Tuesday: |
9 a.m. - 5:00 p.m. |
| Wednesday: |
9 a.m. - 5:00 p.m. |
| Thursday: |
9 a.m. - 5:00p.m. |
| Friday: |
9 a.m. - 5:00 p.m. |
| Saturday: |
By Appointment |
| Sunday: |
Closed |
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Midwest Mobility
Contact Midwest Mobility
Toll-
Free: |
800-809-3738 |
| PH: |
800-809-3738 |
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